When the ARC Creative design agency was formed to cope with our expanding workload, we needed a ‘crisp’ and simple logo that reflected our professional  service whilst not constraining us too much in what disciplines we might offer under the new banner. The name derived from the initials of the three founders of the company (Addison, Rutt & Cann).

The name, and design drawing were both encompassed in the chosen design (albeit subtly) but some of the earlier sketches show the thinking: i.e. how the compass forms the “A” and hopefully forms a “smile in the mind”.